This question comes up in nearly every first client call: "Should we run Google or Facebook ads?" The honest answer depends on one thing — whether people are already searching for what you sell.
How Google Ads and Meta Ads Fundamentally Differ
Google Ads is intent-based: you reach people actively searching for your solution right now. Meta Ads is interest-based: you reach people who fit a profile but aren’t actively looking. Intent converts faster; interest builds awareness and demand.
Indian Cost Benchmarks — What to Expect
Meta usually wins on cost-per-lead; Google usually wins on lead quality. The right answer is rarely "only one."
Google Ads Wins When...
Meta Ads Wins When...
The Decision Framework
Ask three questions: Are people searching for what I sell? Is my deal value high enough for search CPLs? Do I have creative for social? If you answered yes to the first two, start with Google. If your product is visual and discovery-driven, start with Meta. When budget allows, run both — Google captures demand, Meta creates it.